Should a new business spend any time or money on Facebook?

Jon Cadieux - Wednesday, November 08, 2017

This is one of the questions I get asked on a regular basis. It seems like it would make sense for any business just getting started to spend time and a few bucks promoting your business on the worlds most used social media platform. I mean, come on, 1.9 billion members, conversion rate this, ROI that. The bottom line is when you’re a small business you lack a couple of things; one is time and the other is money. Whether you’re an electrical contractor, HVAC contractor, or a plumber. You need to spend your time and money where they will have the most effect on moving you toward making money. Facebook is probably not a good investment.

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